I get the feeling that he accidentally added an extra zero onto the price, without noticing.. somehow 
EDIT: The price has suddenly mysteriously changed to £990
Revisions:
20-Jun-09 10:17:56 BST
Advertised price
Description

EDIT: The price has suddenly mysteriously changed to £990

Revisions:
20-Jun-09 10:17:56 BST
Advertised price
Description