But I think it is very clear they don't have a DLC strategy before release like Turn 10 did, which they have DLC already in the making, theme of car sets decided and roll out in a timely manner.
it's almost 4 months from launch and we haven't heard any solid DLC news yet, maybe they will support the game with DLC till PS4 comes out I don't know but I am not optimistic, knowing PD and their sense of urgency.
This is a PR deal, obviously, and a rather easy one because they already have most of the car modeled. If they indeed make a E36 M3 at least I will be pleased that they actually can afford the time to create a DLC car from the ground up. That will give me hope that they can roll out DLC cars in relative short intervals.
I think the DLC I bought for Forza 3 is more expensive than the game itself, basically I just sit there and hope they rob me clean.