Objectively speaking, I think a skinning contest for demo users is a really nice idea.
Produce a single team livery for the XFG, XRG and XRT. Merits awarded for consistency across the 3 cars, originality of design, strength of identity (how recognisable it is on second viewing), viability (looks like it could BE a team). Max number of sponsors 5, minimum 3. That would mean developing several corporate brands..
I think this could be a fun and constructive contest. Very few demo users understand the strength of the community behind LFS, and I think it's an attractive feature of LFS. This would give the community a good bit of exposure.
Top 3 placements get an S2 licence. First place gets a 23-seat team server for a year on S2? Lots of possibilities