Intel are doing the AMD tricks now, making VERY overclockable chips meaning that their capturing the only market left for AMD - the enthsiasts. Even if you can't afford a Core 2 Duo, you can get a new Pentium based on the same thing for around £40 now which will overclock like mad, too.
Dell buy AMD chips now, but dictate the price, so AMD are making very little cash outta that.
ATi were making the R600 when they were bought - and thats been a total flop.
I want it to hark back to the S939 days, how their "golden chips" like the 3700 could own the P4's at stock and crush them when overclocked