I would like to find out if that is legal...IF it was a "genuine mistake" then it surprises me that there must have been thousands of orders in the 12 hours+ that it was listed...You cant tell me they didn't KNOW about it.
Therefore the only conclusion is they did it on purpose as somebody said earlier...viral marketing. Is this legal???
They have a right to not to sell the product will the wrong price if it's unreasonable for the seller, meaning it's so mad it should be obvious for the buyer that the price is wrong. Like selling a gaming system with 90,0 when the actual price is 900.
But yeah, it might have been an error but they just didn't bother correcting it that fast when it was getting so much interest. Or there was just nobody at work at the hours it was getting orders. Or they are really sneaky bastards.