From a marketing point of view, the fact that they don't sell "Acuras" in Europe isn't such a big deterrent from going to LeMans, IMO. The Acura is an American-market brand, and that's why they race in ALMS. However, it's probably fair to say that the marketing/brand promotion that Acura's ALMS presence gives is mostly geared to the people who follow ALMS and other sports car racing stateside (and according to ALMS, are a fairly affluent bunch, on average). But surely, this audience is at least aware of (and probably follows closely) the 24h of LeMans. So any success they have at la Sarthe can still be used to improve the brand image...in America. Now if they only started building proper RWD road cars
And deggis - thanks for the ARX-02 links
And deggis - thanks for the ARX-02 links