Its a bit sad really seen as he is a nice bloke and rather enjoyable to watch on top gear however Telecom New Zealand has done their best to make him as annoying as possible. They have made him the front man for advertising a new cellphone network and These ads are incredibly annoying and make even less sense than this post. They are played constantly which makes it worse.
http://www.youtube.com/watch?v=8YtEV8uG1ss
http://www.youtube.com/watch?v=6c3ybhEluvY
http://www.youtube.com/watch?v=8YtEV8uG1ss
http://www.youtube.com/watch?v=6c3ybhEluvY