I don't know, back when it was "only" Tyrell, Brabham, McLaren and the lot F1 seemed to do fine too... I still know there was a Jordan team, an Arrows, a Sauber, a Minardi and many others just a few years ago, and at that time I didn't care less for them because it wasn't a BMW or a Toyota... In fact, them not being multinational corporations made them a bit more likeable, in my eyes at least...