First off, it is Furniture Row. Front Row is who David Ragan/Gilliland drive for.
Second, Kurt went to FRR after driving in the miserable 51 car for Finch. His expectations were far from high. This year he moved to FRR and expected a top 20 championship run. But, FRR is a satelittle RCR team (just like SHR is a satelitte Hendrick), so there is no real difference. Is SHR a bigger organization than FRR? Of course, but it is honestly in the same boat. Every team must start somewhere, and both FRR and SHR was only started a few years ago.
I'd much rather be part of a team that has three strong cars with strong drivers that has Hendrick equipment over a 4th RCR team anyday.
Is it a better story for Kurt to stay at FRR? Yes, but this isn't a movie.