Is F1 bigger than Ferrari? Well, not outside of Italy. The tiffosi is noteably quiet this year with Ferrari's lacklustre performance at the start of the season, they're a fickle lot, but I think the comment above about Monaco following the red cars says it all.
For me, there is another name in motor sports that is bigger, more historic, and more important than Ferrari. I'll be resting my cap on Aston Martin. The FIA told them to booger off a few weeks ago, along with Lola who said "sod the lot of you we wont enter now regardless" and several other teams.
Tristans comment about F3 teams is partially valid, but it is odd that some genuinely capable teams where sent on their way - and now the FIA desperately want them back, Lola is the first to say "no".
If Aston Martin do still enter, i'll be watching them regardless. Otherwise i'll be watching whatever series the red cars are in, and probably chearing them on to defeat (there have been times i've liked Ferrari, but not in the last 5 years).