...you have an S2000. You of *all* people should know how cool a starter button is!
I've always thought ignition keys were a bit naff, especially the primitive way they hang around the steering wheel, clattering all your keys together. Much prefer a "bay" you put the key in where it wont slide around and then a button to press... but theres no way i'd pay for such a feature to be installed.
It's a stupid feature tho. Sure, it looks nice on the dashboard, kinda fits the digital cluster. However, a start button is a bit of a joke when i still have to use a key to turn on the ignition...