Yeah, I'm still very much baffled by the 10:10 video. I suspect that Curtis has himself a Golden Goose complex going on. He's surrounded by "luvvies" who think (or at least say) that everything he does is wonderful, simply because he does it. It's manifestly group-thinking. That's how I think the mini-film came to be released. How it got to be created, though, is a different story.
The premise isn't funny, it's truly sinister. The execution (literally) is sinister to the point of being sick. That the characters with the button wave off the apathetic individuals with "your choice, no pressure", immediately prior to exterminating them - a precise, deliberate theme, consistent across each of the scenes - gives the biggest clue to the "message" in the film - if there is any message, this is it. Genuinely sadistic in the darkest sense.
Stu, I personally think you're letting Tim Lambert off lightly. It is his "ministry" which inspires the adolescent behaviour of his flock. It's no coincidence that, on all of the green blogs anywhere, the only place where there has been such vile behaviour towards the "10:10 offended", as well as a quite perverse and vitriolic defence of the 10:10 video, is on Lambert's blog. That speaks volumes, IMO, of Lambert. His loyal followers are of a very specific mindset, most clearly demonstrated in the polarisation of this issue.
It's a profound instance of irony that Lazar - with whom I've locked horns many times in the past over climate science - has been accused of "concern trolling", for his defence of you on Deltoid. If anything good comes of this, I hope it's that Lazar grows to recognise the profound idiocy inherent in accusing sceptics of "denialism". That would be a win.