True there is a risk attached but i doubt thats going to stop many people enjoying the experience of a lifetime. Think about it, do you ever consider not going by plane because it might crash.
Space is going commercial & space tourism is gaining momentum. I would hope that governments support pioneers such as Branson & Xcor. In 50 years time space tourism could be taking us to the moon & mars.
A moon base might be a logical step forward from the ISS. They can already make water from moon dust so a small settlement is not out of the question.