In Finnish (and possibly geoblocked). It's a program called "Sports Stars" and was shown on a cable channel couple of weeks ago. This time it's about "Power Lap Tour 2010" which was arranged by this Circuit.fi facility and LFS was used as the game. Unfortunately from the program you get mostly the idea that it's proprietary software. Finns beware, the interviewer is an idiot (familiar from a certain soap opera).
I was surprised today while watching "Men of a certain age" to see them playing LFS at some Chevrolet convention. Episode is 204 (2nd season, episode 4) and the timecode is 26:00. First it was I think FO8 @ KY1 and then something else at Blackwood RallyX.
I was astonished that it wasn't iRacing since it's a Chevrolet dealers convention. In any case, nice to see someone has some taste :P