I fail to see a profit from this being a public event. They can't guarantee wind conditions.. Should have been private event with results posted afterwards.
Something Monster Energy like... Ultra HD video on youtube with great music showing the best scenes captured when falling down. That would guarantee more viewers, they're just loosing them by this logic.
This is the future of private sector space apparel. The investment is long term in that they are making the venture for when the time comes. The broadcast is chump-change compared to the investments on the development on that suit.