what sort of commerical? TV? online broadcast?
I don't think there's any need for a commerical....sim racing is a pretty small circle and RSC pretty much cover all of the population, unless we start to appeal to the more general public, people who plays GT4 etc.
If we are going to appeal to that particular market sector, we will have to package LFS so it doesn't look short compare to say GTR2 in a 15 second commercial, that is tough and will require a lot of polishing and even when done, it might not reflect the personality of LFS, and in this world where bigger is better, not much people will appreciate the fact that LFS is a sim made by just three people, so in the end the presentation will end up like a homegrown sim trying to act professional, and they will never know the professionism beyond the obvious - the quality control, the frequent improvement, and that would be a waste.
LFS is cool because it's a new way to do a sim, the fact it's alive and always changing, it's all about the experience itself, an experience that video and audio cannot possibly communicate and that you must try out yourself......and it's not superficial, it's devoted to the cause and we welcome people with the same vision...
I dunno what could express that character of LFS best, but at least most of the commericals has already been putting up too many BS about a companie's attitude, vision, values that ain't in anyway true, and commerical viewers can't really tell what is fake and what is real, I ain't too convinced by TV/online commercials anymore.