...because those people above are mainstream porn stars. You can't take those standards and use them to generalise for "97%" of women. A lot of women do actually look great with either no make-up or a minimal amount, you know...
Incidentally, most of the above don't look very good in the 'after' pictures anyway (and, no, I'm not just trolling, they really don't...).
you'd be surprised how "bland" so called supermodels look face-vise. But via makeup they can be transformed into what ever the designers like to go with his clothes
this Olivia Wilde, could be cashier from next doors supermarket