Ea realising that they need to make some serious marketing inroads to try and recover their reputation after the debarcle of Simcity. Looks like their marketing department hit the nail on the head for a change judging on you guys reactions. I might even be tempted to boot up Origin to have a look. First time I'd have done so since I packed it in after I lost 60 quid buying a game I made the gross assumption that worked.