I'm absolutely against that nonsense but ah well.. As long as there is an option to hide, it's possible to live with it I think. But seen from an internet marketing view its a pretty bad move. All I say. People also don't know how to communicate anymore. Imagine real life; "like, like" .. "twit twat 160 char".. Humanity goes backwards instead of forwards, like a baby which cannot barely talk or read.
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But eeehh...
Congrats to the new implementation of the site, all in all its a very good job!