While it's certainly an excellent reference cooler (I have the same one on my 1st gen Titan) it's far from quiet when the card is being pushed, and it's terrible for overclocking since reference cards will throttle down even from stock boost clocks.
The only reason for going reference these days is if you're going to be running SLI without watercooling, so all the hot air is being pushed outside the case. Otherwise, third party coolers from MSI or Asus are much cooler and quieter if you're sticking with a single GPU.
I'm personally waiting for
this to be finally launched, so I can get my Titan cooled by a H100i.