Instead of going to Steam, better way to start marketing LFS right now would be like annual "try S3 for free period" for every Demo to S2 lisenced user, where all content would be tryable. Maybe some people would upgrade, if they saw what LFS offers. Free S3 for a dedicated week/weekend would be nice to try, for example every Easter from Friday to Monday. Doesn't cost basically anything, but might get new regular racers more.