I agree with you bbman - totally!! The Air Ambulance is and has been a going concern, and people should do something to help in their own way NOT just because a celebrity needed it, but because, perhaps, THEY might need it, or a close family member, or a friend. Some people donate directly, others assist by sponsership or events (Mile of Triumphs for example, which was this weekend in Norfolk to raise money for the local air ambulance).
However, as hard as I find it to believe, some people will only hear about this service when it's brought into the public eye by a 'celebrity' accident, and it's never too late to support such a venture.
So, don't support the air ambulance because of the celebrity, but support it for your own reasons after hearing about it, perhaps after something like Hammonds accident. As the National Lottery slogan (used to?) say : It Could Be You!
Back on topic, how is he doing? I've been out all day, and I've not checked Google News yet...