I don't know Tristan, maybe they will be rich in the end. If they ever decide LFS is "finished" enough to release a boxed version in stores, they will make a killing IMHO. No publisher costs and huge development teams to fund... If/when they make such a decision in years down the road I bet they would bring in some serious cash. It says enough that they can even support themselves during the development process with a very underexposed masterpeice that we get to enjoy in this phase of their process. If (when) LFS gets into the mainstream, they'll be laughing all the way to the bank.