i wonder where red bull got all the money from. They have only one product. Ok, it's totally overpriced and marketleader, but still, you can't drink red bull the whole day.
And on the other hand they are definitely the company with the most sponsoring around. Especially in the young and fun sports, there is no event without a red bull sponsoring.
Not to mention motorsports: 2 F1 teams, the junior formula teams, Dakar Rally, DTM, etc.