Personally I start with 100Nm. Depending on car power, size and weight I might start out a bit lower or higher, but it's generally around that value. Everything else then comes from driving and testing.
Regarding this GTR Motec guide, I think that explanation is actually not quite accurate.
The real clutch LSD is just like an open differential, but with clutches placed inside, that, depending on how hard pressed together, limit how freely the individual wheel can rotate related to the other. How hard the clutches are pressed together (and thus how much torque difference they sustain) is controlled by the torque coming from the engine. The more torque the engine puts on the differential, the more the clutches lock together. I'm not going to pull out maths now (because I suck at it), but the percentage of locking basically means how much of the engine torque is used for pressing the clutches together. However, this setup also means that at NO engine torque (when neither positive/power nor negative/coast torque acts on the diff) we're basically driving with an open diff.
This is where preload comes into play. It is actually a few springs pressing the clutch plates together, so that the situation of a open differential never occurs, because there is always a minimum pressure exerted on the clutch plates. By adjusting preload you set the strength of these springs, but instead of adjusting the springs directly, in LFS we're actually setting the resulting torque resistance of the clutches - which does make a lot more sense in my opinion.