GRRRRRRRRRRRRRRRRRR!
Went to watch a film today, and although the film "starts" at 4:15, the film didn't start until 4:45.
That's 30 minutes of adverts, which i have to pay £5 to get in and watch. On TV for an hour and a half show, you'd expect 6 ad-breaks of roughly 3 minutes each, which works out as 18 minutes of adverts. You would then get to watch the thing for free (if you've have a TV License and a telly, but 95% of the country do). Seeing as ITV can afford to do a lot of Films, and they know that most people concentrate less or leave the room to get a drink or whatever during the adverts, yet the Cinema company (Cineworld in this case) have you sitting in a chair looking forward and concentrating on a screen (as theres little else to look at in a dark room) showing ads for half an hour, they must be bloody raking it in.
Using the 3-minute ad break example (was testing a new watch, and was timing the ad-break on the Sci-Fi channel - and yes i know how sad that sounds!), for 30 minutes of ad's, that would be enough for 150 minutes of program, aka 2 and a half hours!
The picture isn't amazing, and the audio isn't exactly stellar (to be fair it wasn't an action film, and i don't need my dialogue in 5.1 with lots of bass). What did i spend £5 on, other than to see it a little bit earlier...?
</RANT>
Went to watch a film today, and although the film "starts" at 4:15, the film didn't start until 4:45.
That's 30 minutes of adverts, which i have to pay £5 to get in and watch. On TV for an hour and a half show, you'd expect 6 ad-breaks of roughly 3 minutes each, which works out as 18 minutes of adverts. You would then get to watch the thing for free (if you've have a TV License and a telly, but 95% of the country do). Seeing as ITV can afford to do a lot of Films, and they know that most people concentrate less or leave the room to get a drink or whatever during the adverts, yet the Cinema company (Cineworld in this case) have you sitting in a chair looking forward and concentrating on a screen (as theres little else to look at in a dark room) showing ads for half an hour, they must be bloody raking it in.
Using the 3-minute ad break example (was testing a new watch, and was timing the ad-break on the Sci-Fi channel - and yes i know how sad that sounds!), for 30 minutes of ad's, that would be enough for 150 minutes of program, aka 2 and a half hours!
The picture isn't amazing, and the audio isn't exactly stellar (to be fair it wasn't an action film, and i don't need my dialogue in 5.1 with lots of bass). What did i spend £5 on, other than to see it a little bit earlier...?
</RANT>