It raised awareness, the same way Al Gore has. Gore flys around the world in jumbo jets to talk about global warming while he spends over $30,000 a year on electricity and lives in a huge house. Honda do the same while racing in F1 with 2 teams, and pumping more and more cars onto the roads of the world. But the fact is that these hypocrits have done more to increase awareness of global warming, in a couple of years, than the tree huggers that don't wash have in decades. The enviromentalists hate it because the 'enemy' are doing more about the issue than they can or have, simply because green energy is now big business and there is profit to be made.