I think that rallying was never good for broadcasting on TV, it's not within one 2 hour sunday afternoon as F1 or similar motorsport (or even football). But I still think that those marketing gurus are still thinking to turn a rally into a F1 like event, neat and tidy to present.
They should focus again on the persons who actually go to a rally. When watching the eurosport broadcast of the Jordan Rally I hardly spotted any people standing next to the track scream (compare that to the old youtube rally clips). The Rally should be where the fans are, not where the new hip place to be and maybe market is.
Another thing that keeps me bugging is the permanent complainment about how expensive it is. Does anyone really belive that if the car is closer to the average boring road group B car, meaning having a cheaper basis, that they won't spent the money on other stuff? When they can't afford to finance a motorsport project they shouldn't be thinking about doing one. It's like going to court to complain about that your favorite car is too expensive...
At least that's my 2 cents