The online racing simulator
Server-side ADS
(71 posts, started )
#51 - SamH
Quote from dougie-lampkin :If it's covering their expenses, and they're not using it to their advantage to make a huge profit, I'd have no problem with it...

Putting this in perspective, everything the CTRA has been created to be has been specifically to benefit the community. Revenue from ads would simply reinforce and extend on that driving principle. Sod the anti-ad "principle", that's just plain small/narrow-minded. With revenue, we can start doing cool things like giving prizes etc. And yes, that's specifically why we'd like this.

Anyway, I set out my stall here. As has been said before, what will be will be. I'm out.. abuse at will

@Sean, I dunno what you're on about. If you want to make a system like X-System, go for it.

[edit] Neither you nor Ian know diddly shit about my personal circumstances. If I want you to know them, I'll tell you them. I don't, and I damn well don't need to justify any of my circumstances to the likes of you.
#52 - Jakg
Quote from Ian.H :Everything has to be about money and earning a "quick buck".. it's pathetic.

I don't think the CTRA would ever get enough ad revenue to make money tbh, all that the CTRA guys can hope for is for the running costs to be eased.
Quote from dougie-lampkin :But it's not like someone has put a big massive ad on your windscreen. If you're properly racing, you most likely wouldn't see them as you're focusing on the road

Then why bother? That all but cancels out your point below about immersion.


Quote :I'm not missing the point though. It's you who is focusing on the "spam/money-earning" side of it, whereas most people would call it added immersion

Then let the users skin them themselves, rather than some server admin thinking he knows best as to what we (users / racers) want to see. We can make the billboards as immersive as we want then, no ifs, no buts, and no stupidly "misplaced" (unrelated) ads.


Quote :I don't mind having a few ads around the track if it helps to keep CTRA and the like going.

Then I'm sure you'll go upwards and me downwards when our days are over


Quote :They're sending it to your personal inbox, meaning you have been personally targeted. It doesn't matter how many people they send it to, you've still been personally identified.

And ads on a server will be shown directly to my screen, regardless how many racers are connected to the server at that point in time... just like ads on web sites.


Quote :Because as Sam said, it's costing UKCT to keep the CTRA running.

Awww.. ah, ah... oh no, I thought I could almost feel my heart bleeding then

Maybe he should get a job instead, like the rest of us instead of thinking the world owes him a favour.


Quote :You may be too honest to place ads, but if the opportunity came up, I don't see why not. If it's covering their expenses, and they're not using it to their advantage to make a huge profit, I'd have no problem with it...

I doubt I'm too honest.. I'm no angel, there's just way too much advertising in the world already.. why do some want even more in something that should just be some recreational fun other than that they're either too lazy or lack the IQ to get a real job.



Regards,

Ian
Quote from Ian.H :Then why bother? That all but cancels out your point below about immersion.

Then let the users skin them themselves, rather than some server admin thinking he knows best as to what we (users / racers) want to see. We can make the billboards as immersive as we want then, no ifs, no buts, and no stupidly "misplaced" (unrelated) ads.

Not really. I know that real-life drivers don't get to grab some paintbrushes and put their own ads on the track banners. I also have more important things to be doing than making my own ads for LFS. I don't think real life drivers stop to stare at ads on the track, yet without them it wouldn't feel like a proper track.


Quote from Ian.H : Then I'm sure you'll go upwards and me downwards when our days are over

I personally don't care how UKCT pays for CTRA. But I know it's probably LFS' most popular and fun league, and if this keeps it going, what's the problem? What have you got against CTRA?


Quote from Ian.H : And ads on a server will be shown directly to my screen, regardless how many racers are connected to the server at that point in time... just like ads on web sites.

But a sign for "Castrol" is different from "Cheap warez! Cheap viagra! Go 100% longer!" etc. coming into my inbox. They have sent that maliciously, by looking for my info. If a server has ads in LFS, they haven't been looking for my info to send it to me. When I join I see the ads. There is a difference...


Quote from Ian.H :Awww.. ah, ah... oh no, I thought I could almost feel my heart bleeding then

Maybe he should get a job instead, like the rest of us instead of thinking the world owes him a favour.

That makes next to no sense. Why should good people like Sam have devoted countless hours to programming and maintaining the CTRA, and also constantly pour in their own cash, just for people like you to come along? I don't see you managing, paying for, and programming LFS' most popular servers, and on top of that not asking for anything in return


Quote from Ian.H : I doubt I'm too honest.. I'm no angel, there's just way too much advertising in the world already.. why do some want even more in something that should just be some recreational fun other than that they're either too lazy or lack the IQ to get a real job.

Hmm...so the owners and managers of big advertising companies are too lazy and have a low IQ? Even though they make more money a year than you will probably earn in your entire life? Right...


As silverarrows said, well done for being a cold, emotionless bastard. We salute you. :rolleyes:
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(mcgas001) DELETED by mcgas001
Quote from SilverArrows77 :I said what where.....? lol - i meant to merely point out that such a determined, inflexible view does little for his point

Same point, but mine was more straightforward
Quote from mcgas001 :If something in your personal life stops you from working(Disability etc etc) thats a different matter. Even still, You still want to advertise. I really hate a website, When you go there and there is crappy google adverts. Its just what CTRA will end up like...

CTRA will end up having a google advert if they'll have modified billboards in LFS? Vise versa.
Quote from SamH :This idea has my support. This is for several reasons, not least because unless something like this happens, the CTRA system (and all the CTRA systems that we're trying to make to follow it) have a very finite life. That's simply a fact.

Objections to this idea are mean. Everybody skins their cars up to the hilt with branding of their own, or brands they have a fondness for, or just brands they think are cool-looking. If the skins feature were taken away, you guys would all have an issue. And rightly so.

The CTRA has taken many thousands of man-hours to create, and it takes both money to run it, and literally hundreds of man-hours a month to keep the standards up. So, from a server operator's perspective, it looks bloody cheeky when someone who uses the servers we provide, turns around (with their car skins blazing!) and says that the people who FUND the servers shouldn't be allowed to skin the billboard advertising. It's mean AND it's short-sighted.

In-game billboards already exist. LFS would look weird without it! At the moment, most of the billboards carry fake brands. Some of them carry real brands. If we could secure financial security for the CTRA through relevent brand advertising on those billboards, we have a secure future. In fact we're counting on it coming and we're entirely dependent on it. [edit] or I need to find a full-time, permanent job. Net result would be the same

I am quoting this AGAIN emphasize this:
While you people go "aaagggh no advertising! that is meeeaaannn" you forget people are PAYING (and playing bloody well! - 80€/month ) to provide servers for YOU to play in.
Now this is IMPORTANT, so read up:

If the billboards are skinnable, they can be SOLD. That means MONEY.
Money in the game server = more servers, more quality servers, more development on the gameserver side.
Money in the GAME (since Scawen COULD sell some non-skinnable bilboards, or get royalties since they are well.. using HIS game), means more money can be put into LFS. Which means more goodies.

They no1 thing you WANT on your multiplayer game is... MONEY. if you can get the REAL MONEY makers into the game, it is GOOD.
So what if you get to see a "Vodaphone" or a "BP petrol" or a "Coca-Cola" or a "Disney" add on a bilboard? HOW is that ANY different from a CocaCola car, or a Disney car, or a Vodaphone car, or a Ubuntu car (all of which I've seen on-track). The ONLY difference (and its a GOOD difference) is that in this case, the publicity is PAID, and its not a copywrite infringment.

Sometimes I get the feeling some marketing dudes get into games that allow skins and "seed" the comunity with skins from their own company.

In fact, I've been talking to a local computer store to place an add of theirs on my car-skins. The current arrangement is: if they get someone to buy SOMETHING and then check the "where did you hear of us" in the "from a computer game" section, then Ill get credit in the store (they cant (yet) gimme money directly) AND the first guy to do that, Ill get whatever he buys.
Im just waiting for their website to get completed (and hoping for a mega-computer buy from someone when I place the add)

Now, imagine the above case on a SERVER.
OR on Scawen's bank account.
Quote from Stigpt :you forget people are PAYING (and playing bloody well! - 80€/month ) to provide servers for YOU to play in.
Now this is IMPORTANT, so read up:

No. No one has forgotten that money buys stuff. (EDIT: except the LFS team, who are continually (mis?)quoted as saying that no amount of extra money will speed development). So stop acting like an over-enthusiastic puppy.
i vote +1
it would be cool, to advertise upcoming events etc, but then:
upload to lfsw or so, and that it shows the same on all servers, but it switches, each day or week or so
but that is going to be hard :s
Quote from SamH :In my opinion, relevent banner advertising opens a huge number of doors for racing in LFS. It increases LFS's profile to corporate interest, which would benefit LFS as a whole with a broader awareness and acceptance of LFS as a racing simulator. This would ultimately result in more racers in servers, and this would result in busier servers.. all at no cost to existing racers (except maybe that more of the current banners become real companies.. ouch.. devastating :rolleyes


I agree with you here but I think any relevant banner advertising should be managed and retained by the LFS team and any revenue derived goes to them. This would be the greatest benefit to the community and would somehow feed back to the users through non-price change for S2 or some other way. Valve have ingame advertising for their older games as does NADEO. Where NADEO differs is that they have their basic adverts but any other "extra adverts" can be added by the track maker.

To me it's simple. LFS developers should manage and control any advert revenue.
Anyone: PENIS ENLARGEMENT -billboard?

Ignore my post. Carry on.
Quote from Gekkibi :Anyone: PENIS ENLARGEMENT -billboard?


i don't know a server admin who would put this up on his server... sure some kiddos server maybe, but do you go to such servers? I think the majority of people go to well known public servers or league servers... And I seriously doubt that you will ever see one of these ads on these servers...
For a second i thought it said AIDS
Quote from Chaos :i don't know a server admin who would put this up on his server... sure some kiddos server maybe, but do you go to such servers? I think the majority of people go to well known public servers or league servers... And I seriously doubt that you will ever see one of these ads on these servers...

Like I said: Ignore my post.
#65 - Woz
I have to point something out here. I surf with an add blocker because while there are responsible advertisers it is NOT the norm.

I am sure CTRA and the like will be responsible but this is not always the case. This system needs to be controlled from client side or blockers will be made, not like the forum is short of people involved in writing software lol.

I do hope that those who want to be able to force adverts don't want advert protection and excrytion systems (call it DRM) added to LFS to make sure the adverts are seen?
What's wrong with the DRM?
Oh, wait...
Quote from SamH :Everybody skins their cars up to the hilt with branding of their own, or brands they have a fondness for, or just brands they think are cool-looking. If the skins feature were taken away, you guys would all have an issue.

I wouldn't. I don't use skins. I have skin downloading switched off, partly because skins cause an fps hit on my old PC, and partly because the skins distract my eyes from the racing.
Quote :The CTRA has taken many thousands of man-hours to create, and it takes both money to run it, and literally hundreds of man-hours a month to keep the standards up.

Sure, running a good server costs money. Then charge for using it. Ask Scawen to create a system for transferring money from the LFS accounts to the server operators. If you want to bring in the economy, then do it for real: give users a choice between racing on free + ad-filled servers and paid-for + ad-free servers.
Quote from Christopher Raemisch :I challenge you, imagine any race event, both LFS and Real life, without quality adverts and banners and ads.

.. then you'd have racing like it was in the 1960s and before. Pure, un-stickered racing. Yay!
Quote from Stigpt :If the billboards are skinnable, they can be SOLD. That means MONEY.

Correct, and guess where that MONEY comes from. From the RACERS that visit the server. Because if the ads can be sold, that means that they work. And if an ad works, it means that the people who see it will buy stuff -- things that they wouldn't have bought otherwise.

In short: if you fill your server with ads, you are extracting money from your visitors. It would be the same as when you charge directly for the racing, except that
- the racers don't know how much they pay, so
- they can't choose the server that offers the most value-for-money, and
- the stream of money is indirect, so there is more overhead cost, and the racers will pay more for their racing.

And finally, as Woz pointed out, non-optional display of ads quickly leads to an arms race like we have seen on web pages: ad blockers, encrypted ads, DRM, animated ads, popups, etc.
Interesting. I have never bought BMW, Coca-Cola, Red Bull, IBM, Siemens, Nokia, etc because there is a ad on racing event. Am I special?
Quote from wsinda :In short: if you fill your server with ads, you are extracting money from your visitors. It would be the same as when you charge directly for the racing, except that
- the racers don't know how much they pay, so
- they can't choose the server that offers the most value-for-money, and
- the stream of money is indirect, so there is more overhead cost, and the racers will pay more for their racing.

what? racers don't pay anything, only those who buy the ads pay something... I don't have a "pay-per-adview" system installed in my eyes... do you?
Quote from Gekkibi :Interesting. I have never bought BMW, Coca-Cola, Red Bull, IBM, Siemens, Nokia, etc because there is a ad on racing event. Am I special?

Either you are special, or you are ignorant about advertising. The effects of ads have been researched to death. If it was so easy to ignore ads, and not be influenced by them, then advertising wouldn't be the multi-billion dollar business that it is.

Perhaps your buying behavior is not influenced much. But that won't be true for the guy next to you on the starting grid. On average, the ads work. And if they happen not to work in simracing, then the companies won't pay much to get them displayed, so the server admin still needs to find other funding.
I have used to drink Pepsi, and no advertisement would change me to buy Coca-Cola. I also don't like the taste of Red Bull, so no advertisement would make me to like it. I also don't pick car brand by some advertisement. So what if it has nice big billboard? What about other features beside of that appearance I can see? IBM? Never bought an IBM.

But "supporting" something is different. When I see an advertisement on something I think "Okay, those wanted to support this event. Nicely done". For example, lets take a skiing competition for child. It is really nice that (For example) a bank wanted to sponsor the event.

I remember from my childhood a skiining competition sponsored by KOP (A bank. KOP merged to SYP, then changed the name to Merita and after that Nordea). They funded the prizes (But still, it wasn't "KOP skiining competition").

Server-side ADS
(71 posts, started )
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