All Audi RS series are uncool. You're trying too hard and missing the point of Audi if you buy one. R8 is not an Audi really. A 'useable' supercar isn't a) a supercar or b) cool.
Veyron is not cool. Never will be. It's ugly, heavy, slow (considering the power and development) and pointless.
M3s aren't cool. BMW hasn't been cool for about 20 years. It'll take more than Clarkson to change that