It seems to me that if physics processing has any chance of becoming mainstream then it has to get incorporated into gaming graphics cards, and a standard API for it incorporated into DirectX 11 or whatever.
Nobody in there right mind is going to buy another addon card for a miniscule number of games from developers crazy enough to support a miniscule number of users.
If its a gaming related function, which it is, then it should be incorporating into our gaming addon cards, and then a generation or two down the line, developers can assume it will be present in the same way they can just assume that pixel and vertex shaders are present now.