Is singling out Kimi by wearing Beerglasses and calling him an alcoholic racist? According to your logic it should be. If it is racist to portray Lewis as black, but not to portray Kimi as an alcoholic, then the only racist in this discussion is you, since you distinguish between race for penalizing the same infraction.
Using a racial feature to ridicule the man (mind you, not the race) is bad taste, but not racist. Just like using the party-animal side of Kimi for ridiculing him would be.
Oh, and they used his skin color to single him out, because it is the only thing that we can positively identify him with among the others. Rather like how Kimi is the drunk, Alonso is the crybaby, and Massa is simply the baby.
All of those are forms of discrimination, and all of them should be treated the same way.
Shouldn't we be shouting at people also who is laughing at Kimi, Coulthard, Alonso and Massa -amongst others- just because they are discriminating them the way they are?
I mean, do you think Coulthard loves it to hear people calling his chin enormous? In the same fashion, it's nothing he had picked to have or to be, just like Hamilton didn't choose to be of his skin color (not like there's anything bad about being yellow, blue, white or black), so where is the difference?
Spaniards, by a huge margin, are one of the collectives which uses the meanest and worst language that spanish allows (and that the language doesn't recognize), so anyone coming to spain from another country-culture will be shocked. However, anyone who has lived there for a long time gets used to it and does actually play it down where it has to be by spanish 'standards'.
Even though I dislike it, I tolerate -because I have grown used to people talk with insults in between sentences- their way of expressing themselves. I suggest that while not knowing the spanish way of speaking, you don't try to force comments about it as if they were the only truth, as they are misinformed. Has the guy lived for a long time and integrated in spain, he would know better, although racist commentary -but not direct offense- is common through the lowest classes, it's uncommon on medium class and a rarity upwards -where is taken as highly disgusting.
The difference is clear.
There is a long history throughout most of the world of people being subjugated, abused, discriminated against and generally disadvantaged due to the colour of their skin. This continues to the present day.
There is no similar history of people being disadvantaged due to their chin size.