If companies like EA are slowly treading back into simulation territory, and doing that by hiring people that already worked on fairly realistic sims, I'd start worrying about my turf.
SHIFT wasn't there yet, but seeing how people complained a lot about realism, the sequel might be putting down its foot closer to where LFS is. And at some point, THIS game is going to be screwed. Things like Forza and GT5 getting support for decent wheels doesn't exactly help, either.
Meanwhile, the developers are keeping mum and apparently trying to implement the kitchen sink, no matter how long it takes.
Good going.