Simple google search says that word on the streets is it is called NFS:HD.
Turns out the real name of it is Need for Speed: Pro Street.
Hm, looks like drag racing made it back into NFS possibly, the damage looks the exact same to me, just an overlaying texture thats about it. Vibrating exhaust? big deal, it has been in tons of games, I believe GTA3 was the first if not a CM game.
Here is a little more info on it:
http://computerandvideogames.com/article.php?id=164464
No surprise if it will be a really good amped up advertisement like always, but it turns out the game sucks in the end. Just like NFSC did with Xbox and more importantly PS2 users who got ripped off by only getting a fraction of the cars.
But don't expect it for the Xbox or PS2, I think EA is once again screwing over everyone and going for the best, XBox360 and PS3 and PC only. In the end, it looks no more promising than the normal EA advertising than it was for NFSC. Good ads.. but thats all that comes out of it.