From the outside ofcourse it isn't going to be innovative. Even if it they cracked nuclear fusion for power generation the outside in the (not) ground breaking headline of the year it is still going to look like a plane.
wackyness is the reason none of those highly efficient prototypes make it into any sort of production. The goal is not just to make cool science, but to make something that will create an impact by people actually owning and using that science.