EBC don't make brake pads. They made things the same size and shape as brake pads but they aren't good for braking.
Having said that, they don't require warming up, so 'work' on the road. But they'll be no better than a budget unbranded pad, except about 20 times the price.
Some motorcyclists like EBC pads. I assume they are either morons that haven't tried different pads, or that the requirments of a bike pad are sufficiently different from a car pad that they are acceptable.