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Ford Hit By $12.7bn Loss
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(34 posts, started )
Ford Hit By $12.7bn Loss
ouch. that's quite the loss. and they claim they'll be in the black again by 2009. with their currently lineup, i wouldn't bet on that. just about the most unremarkable lineup of any car company.
12.7 for whole year - was expected though. I remember reading in the 3rd quater they lost $4 billion.

Bets on how long until Ford go bust?
Quote from Greboth :12.7 for whole year - was expected though. I remember reading in the 3rd quater they lost $4 billion.

Bets on how long until Ford go bust?

Uhm... I'll put my bet on 1999
ROFL

I hit up the Detroit show this year; I was extremely dissappointed on all fronts. There was not a single concept car there that I liked; not ONE! The new models are, for the most part, ugly, too.

I was even dissappointed with Aston Martin; They had room to fit in two more cars yet they only brought 2 V8 Vantage Spiders. The only good part of the show was the 3 LMP cars on hand. Porsche had last year's RS Spyder, Audi had last year's R10, and Acura had a Courage C65 sitting there. Ofc ourse, it was gutted, so the only part of it that was an Acura (the engine) was not present :P lol
Quote from Greboth :12.7 for whole year - was expected though. I remember reading in the 3rd quater they lost $4 billion.

$5.8b in 4th quarter. that's not a good trend.

what's funny is they were $1.44b profitable in 2005.
#7 - ajp71
They seriously need to change their model line ups, IMO Jaguar has been very badly used, the S type being the only car that really has any chance of success, the X type has the issue that it's just an overpriced Mondeo and the XJ whilst technologically advanced can't really be a serious proposition seeing as it neither has credibility nor a competitive price. IMO they should major on Volvo/Saab, two brands that still have a good reputation that seem rather under exploited atm.

Really though it's damage that it can't undo, no way of wriggling out of all the healthcare agreements it's signed in the past and it still seems to spend too much time making pick ups.

Motorsport is always a cheap form of advertising so it seems daft that the rally team is getting big cuts. IMO it could wrap the WRC (Ford), FIA GT (Aston or Jag), BTCC/ETCC/WTCC (Volvo/Ford/Saab) up overnight if it wanted to.
Quote from ajp71 :Motorsport is always a cheap form of advertising so it seems daft that the rally team is getting big cuts. IMO it could wrap the WRC (Ford), FIA GT (Aston or Jag), BTCC/ETCC/WTCC (Volvo/Ford/Saab) up overnight if it wanted to.

Saab is GM.

They also do NASCAR and V8 Supercars.
Ford and GM are slowly but surely watching their own death. They know they are struggling, and now they have to try and turn it around by making ridiculous cars that most people aren't buying. The only practical market they hold (over here) is with trucks and transport vehicles for construction companies and such.

It's too bad that Ford owns a lot of other great companies that were once solo. Hopefully they wont go down falling along with Ford alltogether.
Quote from Tweaker :It's too bad that Ford owns a lot of other great companies that were once solo. Hopefully they wont go down falling along with Ford alltogether.

Aston are being sold IIRC.
Quote from duke_toaster :Aston are being sold IIRC.

Good. Hope Jaguar can too . OR rather ALL of the Ford P.A.G. Maybe they can come back with an F1 team again, hehe.

I think Ford is losing money on Mazda though. Nobody buys Mazda anymore, and even in Mazda's first few years, nobody really bought them either, it's just that nobody is buying them enough to say if they are good or not. They seem fine, but it beats me why they don't sell very well
#12 - Vain
Actually I'm hoping for Ford and GM to sell the brands they bought earlier. I'd like to see a few changes there.

Vain
mazda has never been the high volume manufacture like gm, ford, toyota or honda. taking that into account, they seem to be doing just fine, producing just under 2 million cars from Jan-Nov in 06.

by contrast, toyota made 7.5 million cars in the same time period.

from press release on sales results...last available. dec 06 results haven't been released yet

Quote :
Mazda Production and Sales Results for November 2006

Mazda's production and sales results for November 2006 show that domestic production has exceeded that for the same month in the previous year for 13 consecutive months since November 2005. Export figures have also exceeded those from the same month in the previous year for 16 consecutive months since August 2005. November 2006 was the single best month for both domestic production and exports in the last ten years.

Due to increased production volumes of CX-7, Mazda3 and Mazda5, domestic production volumes exceeded those for the same month last year, up 3.5% on November 2005. The Hofu Plant had a monthly production record of 47,771 units in November, which is a 4.6% increase over the same period last year.

Domestic sales volumes decreased year-on-year, down 5.6%. Due to steady sales of Mazda3 and Verisa, registered passenger vehicle sales increased (up +0.2%) for the first time in 17 months since June 2005. Mazda's registered vehicle market share in Japan was 5.3% (up +0.1 points over November 2005), with a 2.0% market share (-0.4 points) for the micro-mini segment and a 4.1% total market share, down 0.1 points compared to last year's result.

November 2006 exports exceeded those of November 2005, up 14.8% year-on-year due to increased Mazda3 and CX-7 exports. On a market basis, exports to North America were strong, reaching 25,638 units (up 51.9% year-on-year), mostly attributable to increased exports of the Mazda3 and CX-7.

Overseas production was down 6.6% year-on-year. Although overseas production of the BT-50 truck remained steady at 7,216 units (up 23.0% year-on-year), overseas production of the Mazda6 and Mazda3 declined. On a country basis, production of the BT-50 truck in Thailand was steady at 3,816 units, up 10.1% compared to November 2005.

I know I know, thread about Ford, and in steps Fordman. Well here you go

ABOUT TIME FORD BUILT CARS SO:

a) They Bloody Last
b) They actually bloody work
c) They do what they bloody say they will do
d) They come with what they say they will bloody come with
e) They work on a price that suits the market
f) They pull there bloody fingers out
g) If they had any sence, they would take a leave out of Mazda and Kia

OK I work for a dealership, and we dealt, I said DEALT with Ford as a major Manufacturer. And what you pay for a Ford nowadays, is crap for what you get. You can get a Highly spec't Kia or Mazda for less, here's an example.

Kia Sedona - 7 Seater - All bells and whistle's, INcar DVD and SAT, £16,000 +

Ford Galaxy - 7 seater, Bog Standard, no Alloys, fog lights, nada, £19,999

Der doesn't take a genius to work that out. Also with KIA, you get something like a 5yr warrenty, as with fords you get 3 years, and they like to question that after your purchase

Mazda, well thats a different kettle of Fish. I am currently driving a Mazda 5 Sport Here Lovely car to drive. 2lt 6speed, diesel, 7 seats, lots of extras, 16K. It has the Ford 2lt Duratec Engine in it, 147bhp which is OMG for a people carrier, Traction Control, the works.

We are selling them like hotcakes atm, outselling the Ford ShatMax

Vic, can I change my name please to MazdaMan
Quote from Fordman :a) They Bloody Last

I disagree completely.

Life of the car will last like any other car will, but the quality of the parts and materials is just crap from what I've seen and had to experience in friend's Fords. All of them tell me that their next car wont be a Ford
As I udnerstand it (and I'm quite open to being told I'm wrong) Ford Europe and Ford America (or whatever they're called) have always been entirely different in their model line-ups, build quality and features. Fords here in Europe have always been pretty decent in terms of reliability but the American market seems to have been shafted with cars that are poorly built and not as much fun to drive. I'm not at all surprised by this record loss from Ford. In America they seem to be stuck in the rut of turning out the same old crap over and over again and hoping it'll keep them going where the market wants something entirely different. I even read not long ago that Ford weren't going to expand on diesel cars in America. I don't know who's running Ford America but it appears to be incompetence and market ignorance that leads to their current situation.
OMG Finally this company is going down.... I hate Ford honestly I think they are one of the ugliest cars on the road.... Soon I wont have to see them yay... As for those Ford fans sorry but your company might go down soon.....
I'm a ford fan. Got that from my dad, he always owned fords. His first car was a ford capri, the damn thing had a red card for a rusting pipe, the garage just sprayed black paint over it, it got a green card and drove another 7 years (this was when it turned 7). So my dad had it for 14 years. Only other big modification was a tin can in between the exhaust...

Our driveway is filled with 2 mondeos, a fiesta and hopefully soon a focus. We never had really big troubles with any of the cars, and the second mondeo is here because my brother-in-law liked our mondeo so much he bought one of his own.
Well if you wanted somebody more dedicated to ford, then really I'm ur man

I am named fordman because:

a) My dad was a mechanic for Ford in the BTCC Andy Rouse Days and before
b) My mother in law worked for ford
c) I loved the Mondeo in the BTCC
d) I goto go around with Rickard Rydell in the Mondeo at Snetterton
e) I used to get privalidge passes for the BTCC when ford was in it
f) I used to drive "just" fords as a company car"
g) I used to work for Ford
h) I get privalidge tickets to the Championsleagie final, the WRCC, anything ford have anything to do with

Cannot get more dedicated than that really?

But the point of this thread, is, Ford are loosing the plot because, the cars are not upto scratch compared with over makes. Its as plain and as simple as that.
Quote from duke_toaster :Aston are being sold IIRC.

Quote from Tweaker :Good. Hope Jaguar can too .

I had read Aston Martin was up for sale only if a very good offer came about, and Jaguar may be on the chopping blok entirely. What a shame; Ford is going down the crapper and they managed to take two respectable and historical companies with them.
Quote from ajp71 : and it still seems to spend too much time making pick ups.

Are you kidding?

Thats one of the only aspects of their business that is profitable...
Quote from skiingman :Are you kidding?

Thats one of the only aspects of their business that is profitable...

was profitable. and its also the root of their 12billion dollar loses right now. since the gas prices spiked last year, the interest in SUVs and large pickups is way down. and since ford had pretty much put all its efforts in that basket, when it died, it was a huge blow to them.

now people are interested in fuel economy again. and that's why hondas and toyotas are doing well. for the most part, they get good fuel economy.

but people here still want their big cars, and that's why the CUV concept is taking off here, as well as hybrids.
sorry to be a little late but.


Serves them right!
It also does not help them that the likes of Toyota are taking their sales! Far better car are produced by Toyota, more reliable and just well better!

The likes of Ford and GM leading the car market days are numbered, Toyota now make the most cars, more profitable! Meep Meep Toyota coming through
Why do I not like Ford? Because I work for an automotive OEM parts supplier (EPP foam energy absorbers and interior panels) and I only get $1000 off the sticker price as a supplier discount, hehehe. Nissan, Subaru, and GM I can buy for several thousands under dealer cost with all incentives tacked on after that.

None of them still aren't cheap enough. Tis why I drive a new to me 7 year old pickup truck and 150k mile Altima.
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Ford Hit By $12.7bn Loss
(34 posts, started )
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