True story about an unfortunate name choice.
Back in the early 90's the British Government changed the policy regarding the second tier higher educational establishments throughout the country. So, all the 'old' Polytechnics could now become fully fledged Universities in their own right, and therefore seek greater funding etc. Without haste one such seat of learning in a large city in the North East of England set the ball in motion in an attempt to rival the reputation and much loved 'Red Brick University' already well established within the city limits. The best brains in said establishment were immediately put to work on transforming it from a grotty-little-backwater-half-arsed glorified college into a place that would become a centre for academic excellence and known the world over for it's friendly welcoming atmosphere. But, what to call this new pinnacle of acedemia ? Obviously they couldn't call it the University of said city, that name was already taken. What they needed was a name that was both memorable yet demonstrated class, intellect and a place that demanded respect. This name was duly discusssed at all levels throughout the establishment and eventually a most agreeable name was selected. So, with all the formalities, funding and various planning permissions granted, the next move was to inform the powers that be that this once great and noble city was to have a new shiny University to rival it's brethren.
In order to qualify to become a new university an application had to be made to the Universities and Colleges Admissions Service (UCAS) an organisation well known for it's use of abbreviations as a quick and simple means of identifying individual establishments. The various forms were completed by our venerable newcomer and sent off to the UCAS organisation. A few weeks later the confirmation of the new university status was mailed back to our eponymous heroes. And with the confirmation details, they also included the abbreviation to which said new univeritsy would be known throughout the world and for the rest of time.
City University of Newcastle upon Tyne.
Needless to say the name was hastily changed to what we now lovingly call Northumbria University.