I think with Honda and Toyota they need to target a particular market. In todays climate trying to target "Everyone" just doesn't cut it anymore. If you don't specialize in something, you're disposable. Like Woolworths, (yes I know everyone pipes on about them) they appealed to no one. They had no niche market, no speciality. All of their competitors beat them in every aspect of their company.
If Honda & Toyota decided, right, this isn't working. Let's decide upon a direction, and an audience to sell to. Then we might have a hope in hell of working through this rough patch.
Inflexibility is the motor industry's ailment.