As far as I know, people aren't dying directly from the flu, but from pneumonia caused by the flu. Im not going to worry about getting the swine flu, because I don't worry about getting human flu. I think governments, even in countries which don't have any suspected or confirmed cases should have a plan, ready to impliment if the flu reaches their country.
I think though that the main problem (as usual) is the press. Its great that they are rasing awareness, but I have seen local headlines such as "Killer Virus", which is just blowing it completely out of proportion. Yes, a few people have died, and im sorry to hear that, but it doesn't mean that the virus is 'killer'.