He was an off duty state trooper and he still never even thought to turn off the car, pull the handbrake, put it in neutral...anything that could have saved him and his family. Now toyota has to recall. Eventually cars will be so safe they won't even have doors to get in.
Incidentally this is why I don't use a floor mat on the driver's side of my car. I took it out after it got stuck under the brake, I didn't call Ford and tell them to put a recall on a 30 year old car.