1) Have you ever bought a product on the strength of an advert alone and why?
Yes, there was not clearly another product visable in the shop which could help me what I needed, I saw just before a poster with an advert so I took that glue instead of another one.
2) Have you ever bought a product because it had an aspirational advert that appealed to you and what was it? (eg Lynx ads show the product making someone a hit with the ladies)
No.
3) Do the production values of adverts affect your view of the product? (eg Marks & Spencers vs Iceland)
No, of course if it promotes extreme right values or that kind of stuff it will.
4) Skoda cars are made by VW yet more people buy the more expensive VWs over the cheaper Skodas because of Skoda's past image. Do you buy products based on brand name alone?
Yes
However it has also to do with quality: often the more expensive products DO have the higher quality standard, specially with clothes... you easy spot the difference between H&M clothes and real Armani clothes.
But I don't buy a product because it's of thàt specific brand, but if I have to choise between known brand and unknown brand, I take the known one.
Hope these 3 mins of my time help you some
Good luck!